March 31, 2025
I analyzed 151,939 websites across 40,623 keywords to figured out who won and who lost in the March 2025 Google Core Update. In this report I review some of the biggest winners and losers along
March 17, 2025
One of the most challenging aspects of competitive SEO analysis is understanding performance within specific industry contexts. When I was leading enterprise SEO teams, we’d constantly struggle with questions like: “Are review sites or e-commerce
March 17, 2025
When presenting SEO performance reports to executives or clients, I’ve often encountered a critical blind spot in our analytics: the stability of our rankings. We could show we’d moved from position 5 to position 3
March 17, 2025
One of the biggest challenges I faced as a VP of SEO managing a large team was connecting granular keyword data to meaningful business insights. We’d track thousands of keywords but struggle to answer seemingly
March 17, 2025
There’s something fundamentally broken about how SEO data is shared in our industry. For years, valuable search intelligence has been locked behind expensive paywalls, accessible only to those who can afford premium subscriptions. This creates
March 17, 2025
When I was building SiteCurve, one question I kept asking myself: “Why is SEO data always trapped in walled gardens?” Think about it — you pay thousands of dollars annually to access valuable search data,
March 17, 2025
If you’ve been in SEO long enough, you’ve experienced this moment: Traffic to a high-ranking page suddenly drops, but your rankings haven’t changed. You’re still in position #1, but somehow getting fewer clicks. What happened?
March 17, 2025
Ever looked at your SEO rankings and wondered, “What exactly am I supposed to do with this information?” I know I have. As someone who’s been in SEO since 2016 — first building and selling
March 17, 2025
Effective competitor research has always been the foundation of successful SEO strategy. Understanding who you’re competing against, what’s working for them, and where opportunities exist isn’t just helpful—it’s essential. Yet despite its importance, most SEO
March 17, 2025
Ask any agency owner about their biggest challenges, and new business development will inevitably top the list. The traditional agency lead generation playbook—cold outreach, generic proposals, and speculative pitches—often yields underwhelming results and creates a