March 2025 Google Core Update (Winners & Losers)

I analyzed 151,939 websites across 40,623 keywords to figured out who won and who lost in the March 2025 Google Core Update.

In this report I review some of the biggest winners and losers along with any changes to key search widgets (i.e., AI Overviews) and offer some of my thoughts on what it all means for SEOs going forward.

Who Won In The March 2025 Google Update?

In this section, I take a look at the winners in the March 2025 Google Core update.

The winners range from massive affiliates like Forbes (aka Forbes Advisor) to massive recoveries (see Chowhound.com) and brands like WellsFargo/PNC.

For each domain, I did a small analysis as to what changed and why I think they may have seen a rank bump in this update.

Forbes.com (+68%)

Though it doesn’t look like they benefited directly from the update, Forbes continues its resurgence throughout Q1 and I felt compelled to include them as a winner in this update.

They are a big affiliate for brands like Lemonade (Pet Insurance), Saatva (Mattresses), and Capital One/Discover (Credit Cards).

Historically, they published all of their content in their /advisor/ subfolder keeping it at arms length with their main brand calling it ‘Forbes Advisor’.

Back in November they lost almost all of their traffic as a result of this behavior with Google serving them a manual action related to site reputation abuse (see traffic drop off below).

Their response (and its working) was to integrate Forbes Advisor into their main site Forbes.com via their /forbes-personal-shopper/ subfolder.

The also decided to stop hiring freelancers.

You can see a lot of this growth is from that subfolder.

Though some is coming from the advisor subfolder.

Wellsfargo.com (+149%)

Wellsfargo is a completely different story than Forbes but also surging in visibility.

They’ve been seeing gains in visibility for super valuable keywords like ‘best cd rates’, ‘best personal loans’, and ‘best business credit cards’.

Looking at the page ranking for ‘best cd rates’, looks like WF updated their page template to be more engaging.

The below image has the ‘set your location’ input, which is good and lets the user know they’re going to get relevant rates for their area, but you can see that the page is actually super text heavy.

Looking at the new template for the same page you can see they moved to an experience that has significantly less text.

My take is they are seeing wins from the Google update but also benefiting from page template refreshing.

Fidelity.com (+110%)

Another brand seeing better visibility, in this case Fidelity.

Seeing growth on keywords like ‘best s&p index fund’

Looking at their template, it does look like they’ve improve their UI a bit (below old screenshot)

You can see the updates (below) has the pricing info and more context around the overall rating.

While I don’t think this UI tweak was the sole reason for the growth, I’m a huge believer in UI as a means to increase traffic via SEO.

We know Google looks at on-page signals, so brands should be looking to improve their page UI to improve user signals (i.e., dwell time, scroll depth, long clicks vs short clicks) and help them get to where they are trying to go.

In this case, users want to know what the best index fund is, and the ‘overall rating’ indicator with star rating helps guide the user to that goal.

Personally, I’d enlarge that section and maybe add some comparisons with other funds vs just showing their own fund ‘Fidelity 500’.

Otherwise, I think its going to be hard to get past the middle of the SERP as the intent with a query like ‘best index funds’ would be to compare options.

You can see USNews and Bankrate ranking above Fidelity both with comparison experiences where Fidelity shows just one fund (its own).

Chewy.com (+336%)

If there was ever a site worth following to learn ecom-seo, Chewy might be the gold standard as they continue to reap the rewards in the brand-first algo Google is pushing.

Interestingly, they were seeing declines between July and December.

Now dominating on some of the most valuable keywords in the industry ‘best fresh dog food’, ‘best dog food’, and even ‘best pet insurance’.

‘Best pet insurance’ has traditionally gone to comparison affiliate sites, like Pawlicy, Nerdwallet, or Forbes so I thought it was interesting that Chewy is getting in the game.

Seen below, looks like they launched a Chewy pet insurance product.

Since the page is new, I think they’re benefiting from freshness, but over time they’ll likely slide into page 2 along with other pet insurance companies mainly because the intent of the query is to compare, which lends comparison experiences where a user can look at multiple brands at once tend to win (see the SERP with annotations).

Chowhound.com (+744%)

One of the more interesting winners from this update is Chowhound.com up 744% over the last 3 months,

Zooming out a bit you can see just how this site has seeming come out of nowhere.

Zooming out even more (tapping in AHREFs here to help show visibility pre-landscape creation) you can see this is actually the beginnings of a recovery story.

Chowhound used to be one of the biggest foodie/recipie sites on the internet with a huge UGC motion and a social media like experience, but with food.

They ceased operations in 2022, but then were acquired in 2023 by Static Media and the turnaround seems to be working.

Ill do a deep dive into this site in the future, but at a cursory glance I like their ‘first-person’ style of writing approach, though they are a bit heavy on the ads and they use infinite scroll (to increase page views) which can cause SEO issues.

Thegoodtrade.com (+180%)

One of my favorite on this list (an affiliate site) thegoodtrade.com, huge growth while competing (and winning) on competitive terms like ‘best clean laundry detergent’, and ‘best organic mattress’ with a relatively low authority.

And looking at their content, its clear they’ve invested in quality.

You have human faces with authentic opinions and (relatively) objective stances.

Nearly all of their content is ‘on brand’ meaning its aligned with the sustainable angle (which is noted on their robust about page).

They have active socials and a newsletter, all things we know Google likes to see.

Pnc.com (+466%)

The story with pnc.com is similar to Wellsfargo noted above.

It looks like they are benefiting from Google pushing actual brands and service providers into the finance SERPs.

Outside of that, their UX doesn’t look that different. It does look like they reduced their page count from around 22K in Jun 2024 to 14K in Feb 2025.

Not on this list but also seeing gains is bankofamerica.com, again because I think Google is pushing brands to the top of the fold for more keywords.

Americanexpress.com (+158%)

Another brand / service provider, Americanexpress.com seems to be benefiting from the brand first posture though they are also upping their page experience.

In this landscape, amex is pulling rank for valuable and high traffic terms like ‘best credit cards’ and ‘best balance transfer cards’ where they used to not rank at all.

Anytime I see a massive bump in visibility, I have to see what the old page looked like and in this case the new variant is definitely a step up in UX.

Below you can see they overhauled the entire template following the style the big affiliates use like Usnews and Forbes. I love the icons, and quick navigation to other card types. It seems to be working for them.

Huntington.com (+274%)

I was 50/50 on whether to keep or remove this page from this list because it looks like a lot of their visibility gains is coming from 2-3 keywords (best cd rates).

I decided to keep them because it definitely looks like they are benefiting from this update in the same way wellsfargo, pnc, and americanexpress are all benefiting.

At least for these finance/banking search results, Google is starting to prefer actual brands.

Again, you can see lots of new rankings for terms like ‘best high yield savings account’ and ‘best cd interest rates’.

The top 10 rankings of the ‘best cd interest rates’ search result is essentially all provider brands.

DeltaDental.com (+360%)

DeltaDental has been going up for sometime. I posted on linkedin about their increased visibility related to their programmatic SEO strategy and no doubt they continue to see wins through this update as Google is preferring to show brands over affiliates.

If you’re not familiar, DeltaDental is an dental insurance brand and their SEO strategy is listing out all of their in-network dentists on city pages and they are winning big on mega valuable keywords like ‘best dentist near me’.

With 1000s of programmatic pages that look like this…

Other insurance providers should take notes because this is a clinic in SEO excellence.

In particular, I love their thoughtful site architecture building around their ‘find a dentist’ page (always linked in the breadcrumbs as a parent to the city pages).

It’s a pretty simple page, but nails user intent.

This page and their other ‘dentist search page’ is now completely owning the top and middle of the SERPs for most of their target keywords.

Though I don’t love the fact they have a competing page ‘dentist search’, seen below.

If I was advising them on their SEO strategy, I would nudge them to merge their ‘find a dentist’ and ‘dentist search’ into one page to combine rank signals and try overtake American Dental Association, which seems to be beating on some keywords.

Even still, DeltaDental is miles ahead of ADA on programmatic SEO.

DeltaDental is kinda of a unique blend of provider, since they are the actual insurance company but also affiliate because can show their network of doctors and rank well in SERPs where users want to compare.

The provide aspect means they have this massive SEO tailwind as they expand their SEO program into SERPs that traditionally went to affiliates (i.e., best dentists, etc).

I’ll be doing a deep dive on them soon.

Aetna.com (+85%)

Speaking of insurance providers, Aetna also provides dental insurance, but they also do vision and health and they are seeing some gains.

Looking at the keywords they are ranking on, this feels like aetna.com is winning in spite of themselves (similar to the banking sites mentioned earlier) since Google is starting to prefer actual brands over comparison affiliate experiences.

Seeing them pull rank on keywords like ‘best dental insurance’, ‘best vision insurance’, and ‘best medicare doctors’.

But if you look at their page experience, it’s pretty bad.

For example this is their page template for ‘best medicare advantage plans’.

When their page experience should look something more like this from NerdWallet who ranks #1 for the keyword…

My gut is Aetna will see some gains in the short term but lose them over time as Google collects user signals.

If I was advising Aetna, i’d be rushing to refresh this page to take advantage of the tailwind Google is giving to brands (DeltaDental sure is!).

Cozyearth.com (+228%)

Cozyearth is an ecommerce shop that sell beddings, towels, etc. Kinda like bed bath and beyond.

They are starting to win on keywords that would have traditionally gone to affiliate sites.

For example they are pulling rank for ‘best bamboo comforter’, ‘best pajamas for women’, and ‘best bed sets’

Here is the page ranking #1 for ‘best bamboo comforter’, hardly optimized for the term. The phrase ‘best bamboo comforter’ doesn’t even appear on the page.

Double clicking into ‘best linen blanket’ you can see just how much Google prefers brands over affiliates for these keyword types.

The takeaway again is that Google wants to remove the middleman (i.e., affiliates) in as many SERPs as possible and allow users to get to the end produce they would have gott

Whether that’s actually good for the user is debatable.

Personally, I think affiliates (like thegoodtrade.com) add value and should be rewarded for helping users on their buying journey.

For now it seems like they are but for how long? Will 100% of the SERPs go to brands?

Not sure, but if I am a brand, this might be the best time there’s ever been to get into SEO given how much preference Google has for actual providers of service.

Orkin.com (+143%)

Rounding out my list is good ole’ Orkin.com.

Orkin, like many other brands in this list are seeing wins with Google preferring brands for keywords that have traditionally shown affiliates or comparison experiences.

This is especially true if there any local intent at all in the keyword. For example ‘best pest control columbus ohio’ yielded 70% brands out of the top 20 results!

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Who Lost In The March 2025 Google Update?

In this section, I take a look at the losers in the March 2025 Google Core update.

The losers range from Reddit (finally…), to affiliate site declines (see healthgrades.com) and even big name brands like T-Mobile.

For each domain, I did a small analysis as to what changed and why I think they may have seen a rank decline in this update.

Reddit.com (-19%)

First on the list is Reddit.

It looks like they got dinged twice during this update once on March 12th, and again on March 24th.

It’s no secret Reddit has been dominating in the organic listings AND in new discussions and forums widget, where they own 43%+ share of voice (seen below).

My take is that users are getting ‘reddit fatigue’ and that showed up in some report Google users to manage the serps and decided to pull back just how much users are getting results with Reddit in the organic listing AND the discussions forums.

To be clear, Reddit hasn’t lost any visibility in the discussions and forums widget, all of their visibility loss (19%) is from organic listings (the traditional search results).

Quora.com (-9%)

Almost an identical story here for Quora losing visibility similar to Reddit. Not going to go to deep here, just seems like Google over did it with Quora and Reddit in the organic listing AND the discussions and forums widget. I think the pull back and organic listings is 100% warranted and nice to see. Takeaway here is there is now more traffic available to go to brands/other publishers.

Healthgrades.com (-74%)

This may have been the most egregious decline out of this update (at least that I’ve found) dropping more than 70%.

Tapping in AHREFs to show the stark decline after a long history of success…

After 10+ years of operations to see such a drastic decline should underscore the seismic shift Google is taking its algo away from affiliate sites toward brands,

By all accounts healthgrades were executing affiliate at the highest level creating millions of highly engaging and optimized pages.

To be clear, I think affiliate can still work (thegoodtrade.com is an example of this) but it can’t be programmatic at-scale content with millions of pages (i.e,. healthgrades).

Which brings me to my next loser on the list…

Zocdoc.com (-53%)

Another big affiliate lead gen site with a large programmatic SEO strategy (700K+ pages) seeing losses.

Ironically many of the wins mentioned from DeltaDental (mentioned earlier in this list) are coming at the expense of ZocDoc.

For example, ‘best dentist near me’ DeltaDental jumping 5 spots to push down ZocDoc.

Zooming out, the declines for ZocDoc appear to have started around November 2024 after a long and relatively positive life for the site.

Again, the takeaway for me, is programmatic affiliate is very high risk territory right now.

Expertise.com (-92%)

Following the trend of healthgrades and zocdoc, this might be the final bullet in the once dominate expertise.com.

From an SEO perspective, expertise was architected well, but again Google has no interest in ranking affiliate sites like these.

They never published as many pages as healthgrades, closer to 60K pages (vs 1.8 million from healthgrades) but they were still running a large programmatic SEO strategy.

Coupled with the fact they were running programmatic SEO AND Google is moving to a brand-first search landscape, you have a recipe for an affiliate decline like this.

Sleepfoundation.com (-92%)

Yet another affiliate site seeing declines, Sleepfoundation.org purchased by One Care Media a couple years back has been enjoying the mega lucrative affiliate deals that come with being in the mattress niche for years.

So much so they bought sleepdoctor.com to own more share of the same serps.

While still very large they’ve lost top rankings* for many of their ‘best mattress + x’ keywords within their /best-mattresses/ subfolder.

*when I say ‘lost’ they’ve fallen out of the top 20, which is what SiteCurve tracks

If you look at their broader site (via AHREFs), it seems like just a little turbulence.

But double clicking into their /best-mattresses/ subfolder, you can see their mattress empire crumbling even after a bit of a recovery in August.

I can guarantee you they care a lot more about that subfolder than the broader site.

This one is harder to decipher without taking a deep dive into the site.

But at a glance, it could just be an authority thing, where the remaining affiliates (forbes, consumer reports, good housekeeping) just have more raw authority and Google places less emphasis on the niche relevance of SleepFoundation.

Here’s the SERP for ‘best mattress for back pain’ which does have a little bit of YMYL in it (i.e., the pain aspect)

Sleepopolis.com -62%

Speaking of niche sites in the mattress niche, sleepopolis is also seeing big declines along with Sleepfoundation.

You can see a similar story as with Sleepfoundation… lots of losses for affiliate keywords

Again, I think this might be a matter of Google preferring brands, declining value of niche relevance, and bigger authority brands pushing out smaller authority brands.

Justia.com (-27%)

We’ve talked about doctor lead gen (zocdoc, healthgrades), we’ve talked about mattress lead gen, now its time to talk lawyer lead gen.

Justia.com, a lawyer lead gen site seeing some slight declines for keywords like ‘best personal injury lawyer san antonio’ losing visibility to actual law firms / service providers.

The theme for most of this report continues. Brands are gaining visibility on keywords that affiliates and comparison sites once owned.

Taking a slight tangent… the other lawyer lead gen sites in these screenshots, namely bestlawyers.com (-31%), superlawyers.com (-15%) are much smaller and also seeing losses. Bcgsearch.com appears to be the only stable one for now, though again, they are relatively small by comparison.

T-mobile.com (-29%)

The first non-affiliate loser on the list and the first time its clear there’s an SEO strategy problem this brand CAN control.

Most of the losses for t-mobile in this landscape are coming from keywords like ‘best cell phone deals’, ‘best phone deals when you switch’

Looking at ‘best phone deals when you switch’ Verizon had a HUGE jump +15 positions.

Looking at their old page (below)

And comparing it to their new page that saw a +15 position jump (below)

It’s pretty clear the new page is perfeclty optimized to in in this SERP nailing the intent. Whereas T-mobile’s page went from this (old page)

To this new page in 2025 (below)

Can you see the difference? Yeah, there’s no difference, Verizon ate T-mobile’s lunch with better SEO via better UI/UX.

This is a matter of a brand being flat footed on a keyword that I’m sure drive material commercial value for their business.

Highspeedinternet.com (-46%)

Highspeedinternet is an affiliate site owned by ClearLink who also owns Move.org and SafeWise.com, two other affiliate sites that have seen big declines.

In the case of highspeedinternet, the story is the same with most affiliates, they are losing share to brands and higher authority sites.

Looking at their keywords they rank for terms like ‘best internet provider’ and ‘best internet deals’.

You can see that Cnet (a much larger affiliate site) has rolled out their own pages targeting the same keywords.

Google opted keep reddit in the #2, which means highspeedinternet gets slotted at #3 losing a lot of traffic.

You can also see providers like spectrum, t-mobile, at&t, and earthlink starting to creep up among the affiliates

Smartasset.com (-50%)

To round out this list, we have another affiliate site, Smartasset.com.

Smartasset has historically owned keywords like ‘best money market rates’ and ‘best checking accounts’.

Similar to previous affiliates, they’ve lost share to either a) bigger affiliate sites or b) brands or c) both. Seen below you can see its roughly 50/50 affiliate to brand ratio as of 3/31

Comparing that to 7/30/2024 for the same keyword (best banks in California), the SERP went from 5 affiliates in the top 5 positions to just 2 as of 3/31/2025. Smartasset actually owned 2 of the 5 as well!

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Were There Any Changes To Search Widget Visibility?

In this section, I take a look at the specific movements of widget visibility on Google search.

AI Overview (+285%)

AI Overviews are now showing up on 13.92% of the 40K keywords, up from 3.61% (285% increase) in September.

Worth noting that the vast majority of keywords being tracked in this landscape are commercial keywords such as ‘best dental insurance no waiting period’.

Though many keywords are showing AI Overviews more, some keywords were seeing AI overviews show up less ‘best medicine for arthritis pain in knees’ and ‘best psoriasis treatment’, which are definitely in the YMYL bucket, which makes sense, Google doesn’t want an LLM to get a YMYL query wrong.

My guess is that Google is gathering data on which keywords users are having a better ‘search experience’ with AI Overviews, and which keywords are creating a worse experience.

For my clients, this information doesn’t change my SEO recommendations, though if were seeing traffic improve/decline for these keywords we have answers.

In terms of leaderboards (i.e., who owns the most share of voice) for AI Overviews in this landscape you can see the usual suspects like YouTube, Reddit, Nerdwallet, but I’m also seeing low authority domains like ‘weglot.com’ ranking well in AI Overviews for high MSV terms like ‘best machine translation translation software’ but then don’t rank as well for it organically.

The takeaway for me being, you can jump 10+ positions and get cited in the AI Overviews even though you don’t rank as well organically.

In this specific case, it looks like weglot.com (below) was the first ’roundup’ style article that listed ‘Google Translate’ as a reliable option. Takeaway for me is to recommend Google products to be featured #1 in AI Overviews.

Discussions & Forums (-21%)

Discussions & Forums has definitely declined going from 66% visibility to 52% (21% drop).

When the widget does show, Reddit is still the king in terms of visibility along with quora.com owning 66%+ of the visibility in this landscape but seeing Tripadvisor and Facebook starting to creep up.

Facebook in particular has gone from 0% visibility in November 2024 up to 1.42%.

Mainly through its Facebook group posts.

For example I’m seeing Facebook with 2 links in the discussions and forums widget for the term ‘best turkey bacon’.

With their facebook group post that looks like this…

As far as I can tell, nothing has changed related to Facebook, Google is now just indexing and ranking these posts in the discussions and forums widget.

The takeaway for me being there is traffic to be captured in the discussions and forums widget and if you are a brand, you should consider adding a forum to your website.

A popular forum software (being used by mattressunderground noted above) is discourse. You can just install that as a subdomain (i.e., forum.yourdomain.com) and immediately start accessing the discussions and forums widget.

People Also Ask (No Change)

Many people I talk to often overlook optimizing for the people also ask widget (PAAs) in favor of the featured snippet widget or now AI Overviews.

Don’t get me wrong, ranking in those widgets is important, but there is MUCH more visibility to be had if you can secure rankings in the PAA widgets.

Below you can see the PAA widget existed 87% the time between 12/31 – 3/31 and held steady.

This is showing me Google likes PAAs and it doesn’t seem like they are going away anytime soon.

Surprisingly Quora actually outpaces reddit for visibility in the PAA widget owning 5.18% of the visibility with Nerdwallet, USNews, and Wikipedia #3, 4, and 5 respectively.

During my time at Three Ships, we spent A LOT of time trying to optimize for PAAs.

Like with anything in SEO, the best way to optimize for a PAA is to create a dedicated page for it.

This might also be why Quara dominates, since their ‘question and answer’ format creates a lot of content for PAA answer boxes.

This ‘create a page’ strategy is exactly what Nerdwallet did here ranking in both the 1st organic position and the 1st PAA position allowing them to ‘double dip’ for the query ‘best business credit cards’ which has a MSV of 38K!

The insight here is they created this dedicated page even though ‘best credit card for llcs’ has almost no search traffic.

You build the page to give you more access to the PAA on the keywords with high search traffic, which again, is whats happening for Nerdwallet on ‘best business credit cards’ which has 38K search volume.

Featured Snippet (-40%)

Similar to ‘discussions and forums’ it looks like Google has pulled back its use of the featured snippet widget starting around March 12th, dropping nearly 40% from 7.6% visibility around Jan 9th to 4.53% on March 12th (the day the update hit)

This is most likely to make room for their increased use of AI Overviews.

Perspectives (+8.5%)

Shifting gears to the perspectives widget, a relatively new widget, which similar to PAAs, can give you access on high MSV SERPs with the right experience.

Below is an example of this widget on the keyword ‘best s&p 500 index fund’

And here you can see the visibility trend for this widget in this landscape… increasing about 3% or 8.5% overall between 12/31 and 3/31.

It seems like Google has no intention of pulling back on this widget, which means brands should be looking to optimize for it.

In my research, it looks like the best path forward is through content published on social media, YouTube and Reddit in particular have the most visibility in this widget.

How I Conducted The Analysis In This Report

To do this analysis I analyzed 151,939 websites across 40,623 keywords.

I have been tracking these keywords and every single website ranking on these keywords everyday in a landscape I launched on SiteCurve on July of 2024.

The common thread behind these 40,623 keywords is that they are all made up of the top keywords by cost-per-click (CPC).

Keywords like ‘best credit card’, ‘best car insurance’, and ‘best accident attorney’ are examples of the keywords being tracked with very high >$4 cost per click if you were to pay for ads in search for these keywords.

I am tracking these keywords specifically because they are incredibly valuable and incredibly competitive, which means the SEO strategies used to rank on these keywords are going to be some of the most advanced out there.

Learning what ranks on these keywords may also indicate Google’s preference when it comes to search results where there are many domains competing for the same keywords.

There’s a lot to learn from sites jockeying for position on competitive keywords which then can inform your own SEO strategy.

The winning and losing sites noted in this list does not include every single winner/loser but rather is (what I think) a representative sample providing a directional assessment of where Google is taking its algorithm.

A Word On Localized Results

All keywords are tracked ‘nationally’ in the United States, meaning they are not localized and you may see slightly different rankings depending on where you live and where you are when you Google a keyword.

For example, if you Google “best pest control near me” you will see localized results specific to your geo which may not agree with the rankings noted in some of the reports below. This is to be expected.

What Traffic, CPC, SoV, and MSV Mean In This Report

The ‘traffic’ in SiteCurve and the screenshots below is specific to the landscape the domain is in and not indicative of the overall traffic the site receives from Google. It is meant to be a directional measure of visibility growth/decline.

SiteCurve calculates estimated traffic via a click curve where the 1st organic position gets 38% of the clicks, 2nd position get 15%, and 3rd gets 8%, etc. SiteCurve then aggregates all estimated traffic for all keywords a domain ranks on.

You might see share of voice (SoV) in this report, which is a percentage of the traffic a domain has relative to all of the traffic a domain could acquire in a landscape. For example, a domain might have 1,000 traffic, but the total addressable market for a landscape could be 100,000 traffic, in which case the domain would have 1% SoV.

Monthly search volume (MSV) and cost-per-click (CPC) data-points are both pulled from Google keyword planner API for the keyword depending on its location.

Comparing Results to AHREFs, SEMRush, etc

Some of the traffic charts noted in this report will not look anything like what you would see in AHREFs, SEMRush, etc.

This is expected behavior and happens because those tools track every single keyword a domain ranks on (which could be millions in some cases).

SiteCurve is a landscape tracker and is only concerned with the specific keywords inside a landscape. In the case for this report, we are tracking a set of 40,623 keywords and then all domains who rank on those keywords.

These 40,623 keywords are made up of the top keywords by cost-per-click (CPC). Keywords like ‘best credit card’, ‘best car insurance’, and ‘best accident attorney’.

From those keywords we estimate how much traffic a site receives just from those keywords based on our click curve (see section above).

Each day we estimate the traffic for a site, which translates into our traffic trend charts seen in this report.

Personally, I like this method better of seeing visibility for domains I’m competing with because it filters out all of the noise from keywords I don’t care about, which you might find with an AHREFs or SEMRush report.

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The Websites & Search Widgets I Reviewed In This Report

Below are all of the sites I reviewed in this report along with the % change in visibility.

Domain	Landscape Traffic	3 month % Δ
forbes.com	128.9K	+68%
wellsfargo.com	40.8K	+149%
fidelity.com	18.9K	+110%
chewy.com	27.5K	+336%
chowhound.com	4.4K	+744%
thegoodtrade.com	8.1K	+180%
pnc.com	11.5K	+466%
americanexpress…	12.4K	+158%
huntington.com	13.1K	+274%
deltadental.com	21.7K	+360%
aetna.com	4.8K	+85%
cozyearth.com	4.9K	+228%
orkin.com	5.4K	+143%
reddit.com	1.5M	-19%
quora.com	148.3K	-9%
zocdoc.com	16.0K	-53%
healthgrades.com	6.5K	-74%
expertise.com	281	-92%
sleepfoundation.org	4.8K	-92%
sleepopolis.com	13.1K	-62%
justia.com	14.1K	-27%
t-mobile.com	6.0K	-29%
highspeedinternet…	5.7K	-46%
smartasset.com	5.3K	-50%

Want to track these domains yourself? Add these domains to your portfolio to in SiteCurve.