Features

One of the most challenging aspects of competitive SEO analysis is understanding performance within specific industry contexts. When I was leading enterprise SEO teams, we’d constantly struggle with questions like: “Are review sites or e-commerce

When presenting SEO performance reports to executives or clients, I’ve often encountered a critical blind spot in our analytics: the stability of our rankings. We could show we’d moved from position 5 to position 3

One of the biggest challenges I faced as a VP of SEO managing a large team was connecting granular keyword data to meaningful business insights. We’d track thousands of keywords but struggle to answer seemingly

There’s something fundamentally broken about how SEO data is shared in our industry. For years, valuable search intelligence has been locked behind expensive paywalls, accessible only to those who can afford premium subscriptions. This creates

When I was building SiteCurve, one question I kept asking myself: “Why is SEO data always trapped in walled gardens?” Think about it — you pay thousands of dollars annually to access valuable search data,

If you’ve been in SEO long enough, you’ve experienced this moment: Traffic to a high-ranking page suddenly drops, but your rankings haven’t changed. You’re still in position #1, but somehow getting fewer clicks. What happened?

Ever looked at your SEO rankings and wondered, “What exactly am I supposed to do with this information?” I know I have. As someone who’s been in SEO since 2016 — first building and selling