{"id":416,"date":"2025-03-17T21:52:38","date_gmt":"2025-03-17T21:52:38","guid":{"rendered":"https:\/\/blog.sitecurve.com\/?p=416"},"modified":"2025-04-01T12:45:06","modified_gmt":"2025-04-01T12:45:06","slug":"industry-aggregations","status":"publish","type":"post","link":"https:\/\/blog.sitecurve.com\/industry-aggregations\/","title":{"rendered":"Industry Aggregation: How SiteCurve Reveals Winners and Losers"},"content":{"rendered":"\n
One of the most challenging aspects of competitive SEO analysis is understanding performance within specific industry contexts. When I was leading enterprise SEO teams, we’d constantly struggle with questions like:<\/p>\n\n\n\n
“Are review sites or e-commerce sites winning more visibility in our product category?”<\/p>\n\n\n\n
“Which affiliate sites are gaining traction in the financial services industry?”<\/p>\n\n\n\n
“How are different business models performing specifically in the health and wellness space?”<\/p>\n\n\n\n
Traditional SEO tools simply couldn’t provide these insights because they lack the ability to analyze performance across different industry segments and business models. You might know who’s ranking, but not how specific types of sites are performing as a collective within your market.<\/p>\n\n\n\n
This was the driving force behind SiteCurve’s Industry Aggregation feature\u2014a powerful capability that transforms how you analyze competitive landscapes by revealing winners and losers across different market segments.<\/p>\n\n\n\n
What is Industry Aggregation?<\/h2>\n\n\n\n
Industry Aggregation is SiteCurve’s approach to grouping and analyzing website performance based on industry classifications, business models, and website types. While our AI Segmentation automatically categorizes individual keywords and URLs, Industry Aggregation takes this a step further by allowing you to analyze aggregate performance trends across entire segments of your market.<\/p>\n\n\n\n
This creates an entirely new dimension of competitive intelligence\u2014showing not just which specific domains are winning or losing, but which types of sites are collectively gaining or losing ground in your industry.<\/p>\n\n\n\nThis is showing traffic trends from an aggregation of all affiliate sites in the finance category within a landscape.<\/figcaption><\/figure>\n\n\n\n
The Three Dimensions of Industry Aggregation<\/h2>\n\n\n\n
SiteCurve’s Industry Aggregation works across three key dimensions:<\/p>\n\n\n\n
1. Industry Categories<\/h3>\n\n\n\n
Based on the keywords you track, SiteCurve automatically identifies the primary industries represented in your landscape. Whether you’re focusing on finance, healthcare, e-commerce, travel, or any other vertical, the system creates industry-specific views showing how different websites perform within each category.<\/p>\n\n\n\n
This allows you to isolate performance trends specific to particular industries, even if your landscape spans multiple sectors.<\/p>\n\n\n\n
2. Business Models<\/h3>\n\n\n\n
Perhaps most valuable is SiteCurve’s ability to aggregate performance by business model. This classification includes:<\/p>\n\n\n\n
Affiliate<\/strong>: Sites monetizing through affiliate links and partnerships<\/li>\n\n\n\n
Lead Generation<\/strong>: Sites capturing and selling leads to service providers<\/li>\n\n\n\n
Advertising<\/strong>: Sites monetizing primarily through display advertising<\/li>\n\n\n\n
Subscription<\/strong>: Sites operating on recurring revenue models<\/li>\n\n\n\n
Marketplace<\/strong>: Multi-vendor platforms connecting buyers and sellers<\/li>\n\n\n\n
Service Provider<\/strong>: Direct service business sites<\/li>\n<\/ul>\n\n\n\n
By aggregating performance across these business models, you can identify which monetization approaches are gaining or losing visibility in your space\u2014intelligence that’s impossible to glean from traditional rank tracking.<\/p>\n\n\n\n
3. Website Types<\/h3>\n\n\n\n
SiteCurve also aggregates performance by website structure and content approach:<\/p>\n\n\n\n
\n
Review Sites<\/strong>: Focused on product\/service evaluations<\/li>\n\n\n\n
Local Business Sites<\/strong>: Geographically focused businesses<\/li>\n<\/ul>\n\n\n\n
This dimension reveals which content formats and site structures are most effective for capturing visibility in specific industries\u2014insights that directly inform content strategy development.<\/p>\n\n\n\nThis is showing traffic trends for Nerdwallet.com spanning URLs that are leveraging different business models in the investment niche.<\/figcaption><\/figure>\n\n\n\n
Beyond Individual Rankings: The Power of Aggregate Analysis<\/h2>\n\n\n\n
What makes Industry Aggregation so valuable is its ability to reveal patterns that simply aren’t visible when looking at individual domain rankings.<\/p>\n\n\n\n
For example, you might notice that while a particular competitor is gaining ground, review sites as a whole are actually losing visibility in your industry. Or you might discover that affiliate business models are collectively outperforming direct e-commerce sites for your target keywords.<\/p>\n\n\n\n
These aggregate trends often signal fundamental shifts in how search engines are evaluating content in your industry\u2014shifts that require strategic responses rather than tactical optimizations.<\/p>\n\n\n\n
Practical Applications of Industry Aggregation<\/h2>\n\n\n\n
Let me share some examples of how this feature could be applied to drive strategic SEO decisions:<\/p>\n\n\n\n
Content Format Strategy<\/h3>\n\n\n\n
A healthcare company could use Industry Aggregation to discover that educational resource sites are consistently gaining visibility across their target keywords, while traditional blog formats are collectively losing ground. This insight could prompt a shift toward more structured, educational content formats rather than conventional blog posts.<\/p>\n\n\n\n
Business Model Evaluation<\/h3>\n\n\n\n
A financial services provider might use business model aggregation to identify that comparison sites and lead generation models are outperforming direct service providers in their keyword landscape. This could inform decisions about potential business model pivots or expansions to capture shifting visibility.<\/p>\n\n\n\n
Competitive Group Monitoring<\/h3>\n\n\n\n
A travel brand could track the collective performance of online travel agencies versus direct hotel booking sites versus review platforms. By monitoring these competitive groups over time, they could identify emerging threats before individual competitors become dominant.<\/p>\n\n\n\n
Industry Shift Detection<\/h3>\n\n\n\n
A technology marketplace could discover through industry aggregation that review sites focusing on video content are collectively gaining significant visibility, while traditional text-based reviews are losing ground. This early indicator of an industry shift would be missed if only tracking individual domain performance.<\/p>\n\n\n\nYou can see Zapier’s growth aggregated by different categories (link to this view<\/a>).<\/figcaption><\/figure>\n\n\n\n
![\"\"](\"https:\/\/blog.sitecurve.com\/wp-content\/uploads\/2025\/03\/Overview-Finance-2025-03-17-at-5.35.16-PM-1-1024x733.jpg\")
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